Category filtering feature being developed

One of the top requests we’ve heard from publishers is to have more
control over the ads appearing on their sites. We’ve been working to
address your feedback, and today at ADSPACE, our team announced an
upcoming beta test of a new feature in the Ad Review Center called
category filtering.  Read more….

Adsense closing it doors on Video

Image representing YouTube as depicted in Crun...
Image via CrunchBase

As you may know, we frequently review our products and features to ensure their effectiveness. After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we’ve found that it hasn’t had the impact we had hoped for. As a result, we’ve decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.

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If you’re going to San Francisco

MOUNTAIN VIEW, CA - OCTOBER 27:  U.S. Speaker ...
Image by Getty Images via Daylife

“If you’re going to San Francisco…” (in late April), be sure to attend ADSPACE conference and expo on Wednesday, April 22nd. This first-time event will take place alongside ad:tech San Francisco and will be geared towards helping small to mid-sized publishers improve their AdSense performance.

You’ll have the opportunity to network with advertisers and other publishers, and you’ll also hear advice from those who’ve been successful with the AdSense program. Members of the Google AdSense team will be present at ADSPACE, and we’re looking forward to meeting you.

During the conference, you’ll hear from our product management team, and our optimization specialists will be on-hand to answer questions and provide you with personalized tips. If you register for a conference pass with our Google promotional code ADSPACED; you’ll receive a 20% discount on the price. With the ADSPACE conference pass, you’ll have access to all ADSPACE sessions and

Keynotes, an ADSPACE attendee lunch, and the ad:tech San Francisco

Exhibit Hall.

You can find additional information on the official site, including the complete conference schedule, who’s speaking, and who’s already signed up to exhibit.

We hope to see you in April!

Posted by

Arlene Lee – Inside AdSense Team

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Google’s Expandable Ads Roll out

We’re excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or
display various views of an item for sale. Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you’ll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis.

Keep in mind that you’ll generate earnings from CPC expandable ads when a user visits the advertiser’s landing page, and not when a user simply clicks to expand the ad. We thought you might have more questions about the launch of expandable ads, so we’ve addressed a few key points below: Will expandable ads alter my site’s layout or be disruptive to my users? No. In order to protect the publisher and user experience, we’ve created several policies around how expandable ads work.

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View Adsense Earnings in Euros

One of the requests we frequently hear from our international publishers is to view reports in currencies other than U.S. Dollars. That’s why euroswe’re happy to announce that publishers located in France, Germany, Italy, the Netherlands, and Spain can now view AdSense reports

in Euros. If you’re located in one of these five countries and make this update, we’ll convert your earnings to Euros on a daily basis using the prevailing market rate from the previous day. With earnings converted daily, you’ll avoid the risk of currency exchange fluctuations between USD and the Euro. You can still choose to receive payments in either Euros or U.S. Dollars and select from a range of payment methods as well. To make the switch to local currency reports, you’ll need to agree to a new set of Terms and Conditions. Here are the main changes involved:

2008 out of the way

Image representing Google Ad Manager as depict...
Image via CrunchBase

As 2008 winds down, we’d like to follow tradition and close out the year with a look back at a few of the biggest happenings in AdSense.In 2008, we introduced new features like AdSense for feeds and an improved version of AdSense for search to help you generate additional forms of revenue. We brought Google Ad Manager out of beta to help publishers with smaller direct sales teams more efficiently sell, schedule, and deliver their ad inventory. At the same time, we worked towards providing more information within AdSense accounts.

In April, we enabled the Ad Review Center in all accounts to help you review ads placement-targeted to your sites. And in response to requests for more

insight into your reports, we launched link unit reporting and began inviting publishers to link their AdSense accounts with Analytics.

Internationally, we launched AdSense for content in Thai and also expanded Western Union payments to a number of new countries such as Egypt, Taiwan, and Panama. To help more publishers find answers to their questions, we launched AdSense Help Forums in Hebrew, Czech, and Slovak.

On the English Help Forum, we celebrated our 50,000th member and then unveiled a new platform with additional capabilities. Now, forum participants can vote on the best answer to their questions, subscribe to individual discussions, and receive replies to their threads via email.

In news closest to home here on the blog, the Inside AdSense family continued to grow with the launch of blogs in Russian and Traditional Chinese. With your support, our 13 global AdSense blogs received 3.8 million pageviews from 2.4 million visits this year.

Through our blogs, we brought you a Newbie Fridays series, ‘Optimisation Essentials’ videos from our Australian team, and began distributing AdSense stickers. Check out the sticker requests, postcards, and notes we received in the photo on the right :)

Last but not least, the 2008 Reader’s Choice Award for this year’s most visited post goes to our April Fool’s joke, ‘Introducing AdSense for conversations’. Co-author Julie Beckmann had this to say: “A lot of hard work went into omega testing the product for this post.

While I found the hat fit snugly, I was disappointed to learn the effect my

Orange County upbringing had on my chats — 17 ‘like’s’ sprinkled into a two-minute conversation? My chats aren’t fit to be placement-targeted.”Thanks for helping to contribute to an eventful 2008 — we’re looking forward to an even more exciting 2009.

Happy New Year! Posted by Arlene Lee – AdSense Publisher Support

Posted By Inside AdSense Team

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Contribute

Solitude
Image by diankarl*AgainstUUPornografi* via Flickr

From: Inside AdSense Team

Back in May, we had tremendous interest from readers who asked if they could donate their earnings to help victims in China and Myanmar (Burma). We heard you loud and clear, and so we’re happy to announce that during the next week, you can donate a portion or all of your entire unpaid balance as of November 30, 2008 to reconstruction efforts in these regions.

The earth may no longer be quaking and the waters may now be calm, but help is still needed in these areas. Whether you have a balance of $0.10 or $100 in your account, we invite you to participate within the next week. Just think if everyone donated a dollar, what a difference that would make.

As you may expect, there are certain restrictions to donating and all our normal policies still

apply — so please don’t ask others to click on your ads in order to increase your earnings. For more information on how to participate, visit our donation form. Finally, we know that you may be interested in donating your earnings to additional charities and causes. Please stay

tuned to our blog for future opportunities to donate in other ways.

Posted by Elizabeth Ferdon – AdSense Publisher Support

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A way to monetize their domains

[تدري وش اكثر شي خفته بدنياي♥]
Image by [ Zenat El3ain ]™ via Flickr

From Inside AdSense Team

Many publishers have approached us looking for a way to monetize their domains, and today, we’re excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.

With AdSense for domains, users can find relevant information rather than see empty pages or “page not found “errors. Today we present ads, links, and search results on the pages, and may add other useful information in the future.

To ensure positive user experience and the quality of our network, these sites are

monitored for policy compliance and prohibited from using text and images designed to confuse users.

Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

The product will be initially rolled out in phases to English-language AdSense publishers located in North America, and we’ll expand to additional regions and languages in the future. To check whether AdSense for domains has been enabled for your account, log in and visit your AdSense Setup tab.

For more information, please visit our Help Center.

Posted by Loren Donelson – Product Manager, AdSense for Domains

Posted By Inside AdSense Team to Inside AdSense at 12/11/2008 09:08:00 AM

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